Brief To create a brand without selling a product. To consider every aspect of a brand including tone of voice, audience, design, atmosphere, etc. Solution I decided to create a corporate brand, that claims to not do anything, yet can be branded on anything, almost as if creating a “brand” lifestyle. I used my default typeface, times new roman, and used imagery that suggests a feeling of emptiness and nothingness. The idea with the business card is that they are printed on labels, and can be stuck onto any object or even person this attaching the brand to anything. This becomes a play on corporations and how they aim to create a total lifestyle.